Natural Beauty

I led the 2025 Color of the Year campaign for Florida Paints, showcasing the Natural Beauty Color Trends Palette—a designer-curated collection inspired by the rich, diverse landscapes of Florida. I selected the palette and developed a creative concept that highlights a new color each month, thoughtfully aligned with seasonal moments and the state's natural beauty. From campaign collateral and blog content to photography, videography, and social media, I produced all assets to bring the vision to life and create a cohesive, inspiring brand story across every platform.

Projects for the Campaign

Lookbook

I designed a high-impact digital and print lookbook that showcases the entire palette in real-life settings, blending interior design inspiration with elements of Florida’s natural scenery.

Lookbook

COTY Blog

I wrote and designed the main Color of the Year blog to highlight the palette and its inspiration, along with supporting pieces like Connection to Place that dive deeper into the story behind our color choices.

COTY Blog

Social Media

I developed and executed a full social media strategy, creating custom graphics, reels, and stories to introduce each month’s color and engage our audience with interactive, educational content.

Social Media

Videography

The campaign is brought to life through cinematic videos that capture the essence of each color and its connection to Florida’s environment—combining storytelling, lifestyle, and design in a visually rich format.

COTY Video