CV
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PROFESSIONAL SUMMARY
Dedicated and versatile professional with a passion for brand identity design, website management, graphic design, content creation, digital marketing, and photography. Known for ensuring cohesive brand messaging across all channels, I thrive on captivating and engaging audiences through compelling content. I tackle challenges with unwavering determination, consistently seeking innovative solutions to surpass goals and deliver exceptional results. Committed to staying abreast of digital marketing trends, I am driven to elevate brands to new heights.
SKILLS
Leadership
Web Design
Communication
Adobe Creative Suites
Color Theory
Photography
Branding
Visionary
Content Creation
Social Media
EXPERIENCE
FLORIDA PAINTS, Orlando, FL
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September 2023 - Present
• Manage social media channels, content creation, editing, and scheduling to maintain engaging presence across all platforms.
• Enhance website for user-friendliness and relevance through continuous updates.
• Oversee SEO, blogs, ads, and email marketing efforts, collaborating with teams and vendors to optimize performance.
• Ensure consistent brand representation across locations and teams, collaborating on innovative brand strategies.
• Analyze campaign performance, identify trends, and manage vendor relationships to achieve marketing goals.
Sales Representative
October 2020 - July 2021
• Managed territory consisting of multiple high profile accounts that generated over 500K+ in sales
• Established, developed and maintained positive business and client relationships
• Visited businesses weekly to educate customers on our products and explain technical details to overcome objections and lock in sale
• Consulted and collaborated with our retail stores to ensure organization and efficiency for clients
JM BUSINESS COMMUNICATION CORP, Orlando, FL
Web Design & Marketing
May 2020 - August 2020
• Lead the rebranding campaign and execution through strategic design and marketing plan
• Conceptualized client-focused site design, functionality and navigation, along with additional site
applications
• Worked closely with business owners and copywriters to produce user-friendly, effective content
• Composed and created new logos for clients through Illustrator and InDesign
Digital Marketing Manager
• Produce marketing documents such as specifications (30-60 page proposals for thousands to multi million-dollar projects) and other supporting sales documents
• Develop and design interactive marketing material and creative strategies for both print and digital campaigns
• Assist in conceptualizing, creating and editing photography and videography for campaigns
• Advocated for new automation development of workflow to increase consistency throughout the companies sales and marketing processes
Marketing and Sales Support
July 2021 - September 2023
April 2017 - April 2020
FOUR BABES DESIGNS, Orlando, FL
Co-Owner and CEO
• Achieved over $20,000+ in revenue
• Oversaw entire business operation including marketing, production, sales and finance
• Designed, developed and consistently optimized company e-commerce site with brand image in mind
• Executed social media strategy while maintaining a constant content stream
• Coordinated, captured and developed photoshoots for product pictures as well as extravagant productions
MODERN NATURE, Orlando, FL
Independent Business Consultant
December 2018 - January 2020
• Networked in person and via social media to increase sales while recruiting team of consultants
• Delegated daily and weekly tasks to team to achieve sales goals and maintain motivation and morale
• Achieved over $1000 in personal sales within first month
• Organized, planned and implemented marketing and content strategy for personal brand development
JUICE BAR, Auburn, AL
Social Media Manager Assistant
September 2018 - December 2018
• Assisted manager with content creation and execution for multiple projects
• Captured photos and videos for Juice Bar to be posted on social media outlets
• Managed post interactions and analytics to improve brand engagement
JOYRUN, Auburn, AL
Campus Leader for Marketing Internship
August 2017 - December 2017
• Assisted manager with content creation and execution for multiple projects
• Captured photos and videos for Juice Bar to be posted on social media outlets
• Managed post interactions and analytics to improve brand engagement
EDUCATION
UNIVERSITY OF CENTRAL FLORIDA
B.A. Human Communication
Major in Business and Professional Communication
May 2019 - August 2020
AUBURN UNIVERSITY
Major in Communications
Concentration in Business
August 2016 - April 2019
