CV
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Professional Summary
Dedicated and versatile professional with a passion for brand identity design, website management, graphic design, content creation, digital marketing, and photography. Known for ensuring cohesive brand messaging across all channels, I thrive on captivating and engaging audiences through compelling content. I tackle challenges with unwavering determination, consistently seeking innovative solutions to surpass goals and deliver exceptional results. Committed to staying abreast of digital marketing trends, I am driven to elevate brands to new heights.
SKILLS
Graphic Design
Web Design
Photoshop, InDesign & Illustrator Proficient
Photography
Color Theory
SEO
Marketing Strategy
Brand Management
Market Analytics
Social Media / Content Planning
WordPress
Content Creation
Canva
Campaign Creation / Management
Creative Direction
Web Design
Insight Reporting
Visionary
Email Marketing
Leadership
Digital / Print Design
Media Buying
Customer Engagement
Collaboration
EXPERIENCE
FLORIDA PAINTS, Orlando, FL
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September 2023 - Present
• Oversee SEO, Google My Business, Google and Facebook Ads, blog content creation, design, and publishing, and email marketing campaigns by collaborating with internal teams and external vendors to optimize performance, analyze insights, and deliver daily and weekly performance reports
• Strategically manage social media channels through content creation, editing, and scheduling, while also managing influencer partnerships to maintain a cohesive and engaging brand presence across platforms. Drove a 3,000% increase in Facebook reach and a 577% increase in Instagram reach year-over-year, along with significant growth in link clicks (144,100% on Facebook, 824% on Instagram) and audience engagement.
• Enhance user experience and content relevancy through continuous website updates and maintenance through WordPress Elementor for site management and blog content creation
• Design and create both digital and print materials, ensuring alignment with brand guidelines and marketing strategies. Lead the development, direction, and execution of innovative branding campaigns to ensure consistent brand representation across all locations and teams
Sales Representative
October 2020 - July 2021
• Managed territory consisting of multiple high profile accounts that generated over 500K+ in sales
• Established, developed and maintained positive business and client relationships
• Visited businesses weekly to educate customers on our products and explain technical details to overcome objections and lock in sale
• Consulted and collaborated with our retail stores to ensure organization and efficiency for clients
JM BUSINESS COMMUNICATION CORP, Orlando, FL
Web Design & Marketing
May 2020 - August 2020
• Lead the rebranding campaign and execution through strategic design and marketing plan
• Conceptualized client-focused site design, functionality and navigation, along with additional site
applications
• Worked closely with business owners and copywriters to produce user-friendly, effective content
• Composed and created new logos for clients through Illustrator and InDesign
Digital Marketing Manager
• Produce marketing documents such as specifications (30-60 page proposals for thousands to multi million-dollar projects) and other supporting sales documents
• Develop and design interactive marketing material and creative strategies for both print and digital campaigns
• Assist in conceptualizing, creating and editing photography and videography for campaigns
• Advocated for new automation development of workflow to increase consistency throughout the companies sales and marketing processes
Marketing and Sales Support
July 2021 - September 2023
April 2017 - April 2020
FOUR BABES DESIGNS, Orlando, FL
Co-Owner and CEO
• Achieved over $20,000+ in revenue
• Oversaw entire business operation including marketing, production, sales and finance
• Designed, developed and consistently optimized company e-commerce site with brand image in mind
• Executed social media strategy while maintaining a constant content stream
• Coordinated, captured and developed photoshoots for product pictures as well as extravagant productions
MODERN NATURE, Orlando, FL
Independent Business Consultant
December 2018 - January 2020
• Networked in person and via social media to increase sales while recruiting team of consultants
• Delegated daily and weekly tasks to team to achieve sales goals and maintain motivation and morale
• Achieved over $1000 in personal sales within first month
• Organized, planned and implemented marketing and content strategy for personal brand development
JUICE BAR, Auburn, AL
Social Media Manager Assistant
September 2018 - December 2018
• Assisted manager with content creation and execution for multiple projects
• Captured photos and videos for Juice Bar to be posted on social media outlets
• Managed post interactions and analytics to improve brand engagement
JOYRUN, Auburn, AL
Campus Leader for Marketing Internship
October 2017 - February 2018
• Composed weekly schedule for a team of eight members
• Promoted to Campus Leader within two weeks of Internship
• Administered weekly tasks while ensuring each team member’s ability to fulfill requirements
• Coordinated with on-campus organizations to present JoyRun’s pitch
• Implemented and designed unique marketing strategies both in-person and through social media
EDUCATION
UNIVERSITY OF CENTRAL FLORIDA
B.A. Human Communication
Major in Business and Professional Communication
May 2019 - August 2020
AUBURN UNIVERSITY
Major in Communications
Concentration in Business
August 2016 - April 2019
